Our new ATOMIX watches combine style and functionality with a sporty, but sleek silicone design—not to mention their budget-friendly $14.99rrp price tag!

This quality engineered multi-functional sports watch is made with tourmaline, a naturally occuring mineral offering health effects such as improved vitality, sleep, relaxation, increased concerntration and dextoification.

ATOMIX watches are waterproof to 10m and come in an assortment of 11 fun colours, from aquamarine and lavender to basic black. Its clever egonomic design means it can be used in every occasion. This style is fast becoming a world wide hit with A-list celebs and sports stars so jump on board and contact your local Black Ice Rep about stocking these fun new watches!

This summer accessories are inspired by exotic and ethnic cultures. Shapes are geometric and colours are rich and bright.

Frame shapes in sunglasses remain classic with wide printed temples and stones or metal studs as highlights. For the more fashion conscious round frames and wrap sporty shields are all part of the key looks.

Cowboy hats have been replaced by "the Trilby" in natural, black or chocolate colours. Caps are strong again as always in either fashionable charlie shapes or the new 6 panel trucker cap with graphics.

Watch shapes reflect the geometric craze, bigger is better and all highlighted with stones to match the bright accessory colours. Other good selling colours are gold with black or gold white in ladies, and in men's black on black with brushed metal finishes.

Reflected glare is polarised light. That’s why you need polarised lenses to block it. Polarised lenses selectively filter out the reflective light, thus eliminating glare. Wearing polarised sunglasses means:

• Glare-free vision
• Enhanced contrasts
• Outstanding colour perception
• 100% UV protection

These features make our polarised range ideal for a wide range sports such as fishing, yachting and cycling or everyday activities such as driving your car. Whatever your activity Black Ice polarised sunglasses will be sure to enhance your vision.

Beyond its functionality trendsetters and celebrity style icons are also choosing polarised sunglasses as their eyewear of choice. Reflective shades are being seen in classic Aviator shapes along with more directional styles like cut-off squared or shield faces. Metallic coatings in thin layers and various hues are finished with metal, translucent or brightly coloured plastic frames.

Black Ices polarised collection comprises of these and many more sunglass styles to suit your style. From contemporary and ultra-trendy to elegant classics, our polarised collection unites functionality and design.

More women are looking to wide-brimmed floppy sunshield hats to add a dramatic touch this season.

This glam, bohemian silhouette complemented a variety of outfits that ruled the recent runways. Wool felt versions are best for winter and straw styles look right for summer.